Thursday, March 22, 2012

The Right Fundraiser For Your Organization Is A Family Style Cookbook

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The Right Fundraiser For Your Organization Is A Family Style Cookbook by Andy Barber

 

Finding the right fundraising idea for your organization isn't always easy. Many different fundraisers exist, but they are not all "created equal." Obviously, the idea would be to raise as much money as possible with the minimum of effort. Searching the internet for fundraising ideas will yield page after page of possibilities. They range from recycling to questionable internet schemes.
What Is Available?
A hefty portion of fundraising ideas involves door-to-door sales. Popcorn, candy, magazine subscriptions...you get the idea. Having been the victim of every youngster in the neighborhood who is selling a 3-ounce candy bar for two dollars, I realize that I am not forking over my money because of the good deal on a chocolate bar. I'm simply giving my money to a little kid who has been forced to wander the area and knock on all the doors. That involves a lot of work. The kids don't really mind because they are full of energy (probably on a sugar high from eating the candy bars,) but the poor parents who must follow them around are the ones that suffer.
Sometimes the children are going door-to-door by themselves, too. I am retired from law enforcement, and I wouldn't let my children do that. Period. It's simply too dangerous, even in a small town where everyone knows each other. There are too many missing children who were last seen walking alone in a "safe" neighborhood.
Hmmmmmm. What Else Do We Have?
Car washes! They are generally quite safe for the participants because so many people are gathered at the location. On the flip side you discover that there is a tremendous amount of labor involved. Add to it the uncertainty of having the weather cooperate and it can be quite a gamble.
Pancake feeds! I enjoy a good pancake feed like most folks. (That can be proven by the fact that there are about 40 pounds of me that my wife didn't marry...due primarily to my pancake addiction.) I have even been involved in several. The problem is the labor, again. It takes a lot of time and people to prepare for, and clean up after a pancake feed, or any type of fundraiser like that.
Is There A Better Option?
There is a fundraising idea that has been around for decades. It requires a minimum of labor, and it doesn't call for a huge team of people to be successful. In fact, just two or three could do it if they desired, though it wouldn't hurt to spread the responsibilities around to a few other folks in your group.
It is the family style cookbook. One of the fraternal organizations to which I belong decided to have a fundraiser by selling personalized cookbooks, and it was a resounding success. We are still selling reprints of it years later.
What Is The Process?
It's fairly simple. The following explanation is quite abbreviated, but it will provide the basics.
First you create a committee who will make the decisions like when/where/who/what, etc. The next step is to gather the recipes. The beauty of a family style cookbook for a fundraiser is the fact that it will be unique. No other cookbook will have the same recipes. Everyone in your group or organization will have at least one to offer. As you talk to neighbors, friends and relatives you will find out just how anxious some people are to give up their famous recipes.
The design is next. A good cookbook publisher will have lots of options from which you can choose. Format, paper stock, how it is organized, what type of pictures and graphics, dedication pages, and the option to sell advertising are choices to be made.
The finished product must then be sold. The members of your group will surely all buy one. The rest can be sold at church events, school activities, street fairs, and anywhere people are gathered. Unlike other fundraisers, it only takes one or two people to sit at a booth and gather the money.
Bottom Line
Personalized cookbooks are popular because they hold the best recipes from the finest cooks around. When word gets out that "Aunt Minnie's" famous chicken casserole recipe is available, stand back because people will be lining up to buy them. Human beings are a generous species who are willing to help with a good cause. If you give them a wonderful and valuable cookbook in return they will be even more eager to hand over their cash.

Wednesday, March 21, 2012

Easiest High School Fundraisers

Easiest High School Fundraisers by James McClinsey

 

The easiest high school fundraisers rely on those who will benefit most, namely the students. Keeping easy in the equation when planning your event is not necessarily the only way to go. But for those of us with a lot on our plates, easy is the only way to go. Fortunately, this does not preclude you from presenting an exciting and successful event.

With young minds often comes a unique skill set. Ask the school Music teacher if she/ he could help you plan a concert featuring popular (but appropriate) music. If there's a computer club at your school, maybe they could lend their talent, as part of a class project, to offering basic computer literacy lessons for older adults. They could put on a Powerpoint presentation on making your computer run faster and charge an entry fee as with a movie.

These days everyone seems to play video games. Even octogenarians in nursing facilities are using the Nintendo Wii for exercise. Why not borrow a video game console and challenge people at your event to try and beat the reigning champ at a particular game, with prizes (which you may be able to have donated) for the top three contestants. Everyone will have fun, people will always remember it and you will have helped raise funds for your cause. When I was a teacher, I used the game Guitar Hero as an incentive that students had to buy into (with behavior points, not cash). The point is, kids will be motivated to plunk down their money if you offer them something they value, some fun and a chance to look good in front of their friends.

If your high school has a Theater or film program, you could raise money by having the class make a film as a collaborative project. Coordinating with the Principal, ask students to write a list of topics they would like to see a film about. Once you've had them submit their suggestions, have them vote on one of the top three choices. Generating a buzz is great for generating funds.

For the ultimate in easy and cheap, try going virtual for one of your next high school fundraisers. Companies will help you set up an account online where people can purchase goods. You may want to consult that computer teacher one more time if you are not comfortable with an online venture.

Tuesday, March 20, 2012

Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys

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Research for Good’s Shawn Case

May 20, 2011 Average: 5   Your rating: Select ratingGive it 1/5Give it 2/5Give it 3/5Give it 4/5Give it 5/5  

At Research for Good, we partner with nonprofits just like yours to turn your supporters' time into revenue for your organization. Market researchers constantly need people to fill out online surveys and polls. We connect your supporters with those researches and then donate to your cause every time a supporter completes a survey. This allows supporters to contribute to your nonprofit who may not otherwise be willing or able to donate money to your organization. 

The concept is pretty simple. A company has a question and hires a market research company to design a research plan to get that question answered. The market research company finds the right people to survey and asks for their feedback. That feedback is analyzed and presented to the company who then implements their strategy based on the findings. That is Market Research 101. 

Market research is a $10 billion industry with $1 billion dollars spent every year getting people to participate in online research. Finding people to take those surveys is a big business. 

So, what does this mean for your nonprofit? By partnering with Research for Good, you ask your supporters to take those surveys and we allocate a donation back to you - typically between $1-5. 

Getting started with Research for Good is easy. You'll need to give us some information about your organization (We only accept 501(c)(3)s at this time). Then, we do all the heavy lifting for you. 

You will get a starter package with a unique recruitment URL. Anyone who goes to that URL will take surveys for your cause only. All you have to do is reach out to your supporters and encourage them to take the surveys. 

Supporters will be asked create a Research for Good profile and provide basic demographics so we can make sure they get appropriate targeted surveys. Then, they will be sent a survey opportunity by email.  We track who is taking the surveys then send you a donation through Network for Good who then distributes the money to you monthly. 

Tips and Tricks for promoting your Research for Good Partnership:

Make it personal and tangible ("Each survey earns a vaccination for a child.") Highlight it as an opportunity to give time, instead of asking for money. Again Include alongside your current communications strategy when you need another reason to stay top of mind ("Thanks to your opinions, Research for Good donated $1000 to our cause helping us buy 100 Malaria nets!") Use our polling features on your website. It's a great way to engage people.

For more information on what partnering with Research for Good can do for your nonprofit, check out the recording from this webinar.

If you have questions or would like to make a comment about this webinar, please join the conversation at The Network for Good Online Community. 

Adapted by Kristina Leroux

 

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Monday, March 19, 2012

Mobile Study: Donors Impulsive, Social and Tech-Savvy

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Katya Andresen

Jan 12, 2012 Average: 5   Your rating: Select ratingGive it 1/5Give it 2/5Give it 3/5Give it 4/5Give it 5/5  A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

The research, from the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society, in partnership with the John S. and James L. Knight Foundation and the mGive Foundation, shows 9% of people have texted a charitable donation from their phone. While that may seem like a low number, it actually represents a significant percentage when you consider mobile giving only started in 2008 - and in that first year, it yielded more donations that the first year of online giving.

So who are these donors?

 

Impulsive: Surveyed donors who gave in response to Haiti said it was a spur-of the-moment decision - and for most, it was their first time giving with their phone.  Three quarters of these mobile donors (73%) contributed using their phones on the same day they heard about the campaign, and a similar number (76%) say that they typically make text message donations without conducting much in-depth research beforehand.  Six in ten have not followed the ongoing reconstruction efforts closely after making their donation, and just 3% say they have followed these efforts

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Friday, March 16, 2012

Thin Mints Girl Scout Cookies updated Tue Mar 13 2012 12:37 pm EDT

Thin Mints Girl Scout Cookies Log In Explore Topics Join Us Go Squidoo Close Home » Nonprofits » Fundraising » Fundraising Ideas for Kids Thin Mints Girl Scout Cookies Like 62 RSS Pin It Ranked #54 in Nonprofits, #10,446 overall

Thin Mints Girl Scout Cookies

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