Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys

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Research for Good’s Shawn Case

May 20, 2011 Average: 5   Your rating: Select ratingGive it 1/5Give it 2/5Give it 3/5Give it 4/5Give it 5/5  

At Research for Good, we partner with nonprofits just like yours to turn your supporters' time into revenue for your organization. Market researchers constantly need people to fill out online surveys and polls. We connect your supporters with those researches and then donate to your cause every time a supporter completes a survey. This allows supporters to contribute to your nonprofit who may not otherwise be willing or able to donate money to your organization. 

The concept is pretty simple. A company has a question and hires a market research company to design a research plan to get that question answered. The market research company finds the right people to survey and asks for their feedback. That feedback is analyzed and presented to the company who then implements their strategy based on the findings. That is Market Research 101. 

Market research is a $10 billion industry with $1 billion dollars spent every year getting people to participate in online research. Finding people to take those surveys is a big business. 

So, what does this mean for your nonprofit? By partnering with Research for Good, you ask your supporters to take those surveys and we allocate a donation back to you - typically between $1-5. 

Getting started with Research for Good is easy. You'll need to give us some information about your organization (We only accept 501(c)(3)s at this time). Then, we do all the heavy lifting for you. 

You will get a starter package with a unique recruitment URL. Anyone who goes to that URL will take surveys for your cause only. All you have to do is reach out to your supporters and encourage them to take the surveys. 

Supporters will be asked create a Research for Good profile and provide basic demographics so we can make sure they get appropriate targeted surveys. Then, they will be sent a survey opportunity by email.  We track who is taking the surveys then send you a donation through Network for Good who then distributes the money to you monthly. 

Tips and Tricks for promoting your Research for Good Partnership:

Make it personal and tangible ("Each survey earns a vaccination for a child.") Highlight it as an opportunity to give time, instead of asking for money. Again Include alongside your current communications strategy when you need another reason to stay top of mind ("Thanks to your opinions, Research for Good donated $1000 to our cause helping us buy 100 Malaria nets!") Use our polling features on your website. It's a great way to engage people.

For more information on what partnering with Research for Good can do for your nonprofit, check out the recording from this webinar.

If you have questions or would like to make a comment about this webinar, please join the conversation at The Network for Good Online Community. 

Adapted by Kristina Leroux

 

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